Bestseller Life: Marketing + Publicity

Living Your Bestseller Life: How to Market Your Book Like a Pro

LEARN HOW TO DEVELOP + EXECUTE A STRATEGIC MARKETING PLAN FOR YOUR BOOK LAUNCH

4-Week Course

  • Know you need a marketing plan for your book but don’t know where to start? 
  • Need help mastering the Instagram algorithm? 
  • Unsure what marketing costs to ask your publisher to cover? 
  • Trying to craft a strong sponsor request letter?  
  • Confused on what type of book events to plan for your book launch?

Then you’ve come to the right place!

Whether self-publishing or working with one of the top publishing houses, authors are not only responsible for ensuring a strategic and organized marketing plan is in place for their book but they also need the knowledge on how to properly execute their plan. A great plan will help drive book awareness and both online and in-store book sales. The Keys to the Kingdom Book Marketing Course will guide you in developing your book’s customized marketing plan and provide insider tips specific to the marketing and public relations of your book. 

By the end of this course, you’ll have developed a top-level and comprehensive marketing plan and be on your way to sharing your book with the world. 

In this class, you’ll learn:

  • How to master both traditional and non-traditional book marketing strategies 
  • Create and implement a social media plan that drives book sales 
  • The keys to pitching potential book tour sponsors 
  • How to gain support from other authors and social media influencers 
  • What types of book events will best benefit your book genre 
  • Tips on how to conduct media and radio interviews 
  • Planning your book launch events 

SPRING SESSION BEGINS March 17th 2020

  • Week 1: Marketing Plan Overview
  • Tuesday, March 17th 6:30 pm – 8pm 
  • Week 2: Social Media Plan + Strategy 
  • Tuesday, March 24th 6:30 pm – 8pm 
  • Week 3: Traditional Print and Digital Media 
  • Tuesday, March 31st 6:30 pm – 8pm 
  • Week 4: Book Tour, Events + Partnerships 
  • Tuesday, April 7th 6:30 pm – 8pm 


Angie Niles

Angie Niles has more than eighteen years of public relations and marketing experience in the fashion, beauty and lifestyle industries. She has worked with some of the biggest names in style—planning red carpet events and fashion shows, international print campaigns, and even dressing some of the world’s chicest stars for the Golden Globes and Oscars.  Now as a marketing consultant, she specializes in providing social media and influencer marketing strategy for US and European based lifestyle brands. 

Angie has executed the public relations and marketing strategies for over a dozen book titles and worked with teams at Penguin, Rizzoli, Simon + Schuster, Assouline, Hachette, Melcher Media and Ryland, Peters + Smalls (UK Division).  Through this experience she gained extensive knowledge of the publisher’s role in publicizing and marketing books, and how authors can ensure a top-level campaign strategy to drive sales and awareness. She also developed and executed a full-scope marketing plan for her own book, BRIGHT LIGHTS PARIS, which was published by Berkley (Penguin Books). 

She’s ready to spill all of her book marketing and social media secrets to help make your book a great success! 


Course Overview

Below you’ll find a brief outline of what we will cover each week in the Keys to the Kingdom Book Marketing Course.  Be prepared for a few surprise tips and topics along with a group Q&A at the end of each class. This course also includes a weekly class re-cap; which you will receive the following day.  The re-cap will include extra tips templates to help you master your marketing plan.

Week 1:  Marketing Plan Overview

  • Take an in-depth look at creating your book’s marketing plan
  • Review + define your marketing plan outline
  • Learn what your publisher’s PR and Marketing team may or may not assist you with
  • Book Marketing Costs + Budget
  • Jump start ‘outside the box’ strategy ideas
  • What you’ll receive: 
  • Course re-cap with corresponding reference links 
  • Marketing Plan Outline for you to customize 
  • Budget Template

Week 2:  Social Media Plan + Strategy

  • We will cover specific tips + ideas for Instagram, Facebook, Twitter and Pinterest 
  • In-Depth Tips + discussion on how to beat the Instagram algorithm 
  • Book Specific Social Media + Networking including bookreads and how to find and engage with likeminded accounts and authors.
  • What you’ll receive: 
  • Course re-cap with corresponding reference links 
  • In-depth Instagram Strategy Notes 
  • List of book specific instagram accounts to follow and engage with

Week 3:  Traditional and Non-Traditional Print and Digital Media

  • How to decide if you want to invest in outside PR or manage it yourself 
  • Navigating long lead and short lead press: national, regional and lifestyle blogs  
  • Understanding what type of press can drive book sales  
  • How to develop strong media pitches 
  • Securing podcasts and a radio tours 
  • What you’ll receive: 
  • Course re-cap with corresponding reference links 
  • Two example media pitches 
  • Press list outline 

Week 4: Book Tour, Events + Partnerships

  • Keys to securing placements when gifting influencers   
  • Securing Partnerships + Sponsorships to support your book launch
  • Book tour events:  Discuss launch parties, in-store and off-site book selling events, book discussions, and more 
  • Book Giveaways:  Best type of partners to team up with 
  • Final Course Q&A and discuss your next steps 
  • What you’ll receive: 
  • Course re-cap with corresponding reference links 
  • Two example sponsor pitches 
  • Book events outline 
  • Suggested marketing plan timeline 

Still not sure if this is right for you?